Creating Solutions.
Achieving Goals.
Side by Side.

Consultant, Sparring Partner & Coach

Anna about herself and Formentor – listen now (German):

Illuminating challenges, setting goals, and developing solutions — that is the core of my work as a consultant, sparring partner and coach. What matters most to me is delivering real, tangible value to my clients in an efficient way. A trusting and positive working relationship are the foundation for success.

Get Things Moving - Side by Side

Coaching for People Who Take Responsibility

Decision-makers, professionals and those who are on their way trust me with their professional and personal challenges. I support employees, founders, entrepreneurs and students – with experience at all hierarchical levels and in in organisations with diverse ownership structures.

Individual Coaching Team Coaching

Sparring and Consulting for (Digital) Service Providers

As a consultant and sparring partner, I work with (digital) service companies. With experience and expertise, I quickly get to the heart of any issue—clear, focused, and effective.

Sparring Advisory

" What we valued most about working with Anna Holzner and Formentor was the excellent and pleasant collaboration, as well as the high level of professionalism in both the work and its content. " – Katrin Meyerhans, Head of Products & Member of the Executive Board, Olma Messen St. Gallen AG (Switzerland)

" I was facing a difficult and professionally significant decision. Even after thoroughly weighing my options and making a list of pros and cons, I still felt torn. In a coaching session with Ms. Holzner, I quickly arrived at a clear decision that also took my gut feeling into account. Ms. Holzner’s goal-oriented and transparent coaching approach suited me well. I also felt fully understood and calmly, attentively, and confidently supported in my decision-making process. " – Senior Civil Servant Civil Servant, Client feedback on coaching

" I definitely gained something tangible for my future from the coaching with Anna. Even months after the coaching, during the final phase of my Bachelor’s degree, I was able to draw on the methods we developed back then. This enabled me to perform to the best of my ability, while maintaining balance and feeling good throughout this challenging period. " – Philip, Business Psychology Student & Intern in the Leadership Excellence department at Deutsche Telekom AG

" During my first conversation with Anna, I didn't know where to start. I felt overwhelmed by major decisions, such as whether to continue my career as a doctor with my employer or consider moving abroad. In our initial session, I understood and defined my red lines —which would help me with these major decisions—and this brought me a sense of calm. In subsequent sessions, we worked together to develop concrete steps to improve my situation. " – Employed Medical Doctor, France

Dr. Anna Holzner – Economist, Founder, Managing Director & Certified Coach

Born in a small town near Munich. Always part of life the family business and its people. Graduated in economics. Followed by a PhD thesis on pricing and service development. Then: Founder and managing director of a consulting companies. Developer of scalable service products. Finally: Training to be a certified coach at the INeKO Institute of the University of Cologne.
Now I support individuals and teams, companies in achieving their growth goals – focused, with foresight and a genuine joy in an effective collaboration. Companies value me as an illuminator, conceptual thinker, solution finder, creator – bringing solid professional skills, curiosity and deep expertise to every partnership.

About me