About me
Dr Anna Holzner – Economist, Founder, Consultant & Coach
I support individuals, teams, and organizations on their path to growth and goal achievement.
My aspiration: to work in a well-founded, professional and creative manner with focus. To achieve concrete results. And to always treat each other as equals.
This page outlines my professional background, key milestones, education, and certifications.
Professional Experience & Career Highlights
Since 2019
Co-Founder & Managing Director — Formentor GmbH
Formentor Consulting: Providing consulting and support to (digital) service companies with a focus
on profitable revenue growth: Development of (scalable) service offerings, monetisation/pricing, new revenue streams.
Additionally, starting in 2024, under the brand Formentor side-by-side: professional coaching and sparring, as well as advisory services (expert advice and strategic guidance) for service companies.
2009-2019
Co-Founder & Managing Director — jwc GmbH
International consulting firm in the trade fair and congress industry.
Built the industry-specific pricing practice and digital product development:
- Led the continuous development of innovative, scalable pricing products
- Built the organization & (strategic) partnerships
- Drove Business Development
- Steered over 65 pricing projects across Europe, Russia, USA, Middle East, and Asia
- Led the concept and business case development for investors, culminating in the first MVP version of the venuescout.org platform
2006-2012
Founder — m i s s
Consulting and market research, nationally and internationally.
- Built partnerships for consulting and market research
- Developed services and pricing strategies for IT companies
- Conducted Commercial Due Diligence (trade fair companies) for private equity
- Led strategic consulting projects for trade fair and media companies
Ausbildung & Zertifikate
2024
Certified Systemic Coach
INeKO Institute, University of Cologne
Development of personal and interpersonal skills
2005
Dr. rer. oec.
HHL Leipzig Graduate School of Management
Dissertation: Value-based Pricing of Trade Fair Services
1999
MSc, Economics
University of Cologne & University of Mannheim
Master-Thesis: Foreign Direct Investments of Retailers – The Market Entry of Wal-Mart in Germany
Förderungen
PhD-Thesis
Koelnmesse Foundation (Koelnmesse-Stiftung)
University Studies (4 Semesters)
German Academic Scholarship Foundation (Studienstiftung des deutschen Volkes)
Travel Study (during school years)
zis Stiftung für Studienreisen (zis Foundation for Study Expeditions)